The Tread Beauty Philosophy: Real Confidence, Designed by a Pro
When I created Tread Beauty, I didn’t just want to launch another lash line just to say I launched it. My desire as a professional MUA was and still is to design lashes that actually work for women in real life scenarios. Our catalog of lashes will always include styles that not only look top quality, but they feel so comfortable even with an all day wear.
I’ve worked with everyone from celebrities to stay at home moms of three, and if there’s one thing I’ve learned, it’s this: the right lashes can change your whole look, give you an added boost of confidence, and change your energy for the day. And you may be thinking that just sounds too good to be true. But think about it, do you not always feel better when you look your best and feel beautiful?
The lash world is full of cheap products made from cheap materials and they you have to throw them away after a few wears. That’s where Tread Beauty comes into play and elevates your beauty routine.
What Is Tread Beauty?
I came up with the name obviously as a play on my name – Stephanie Treadway. But the name itself is a statement.
Tread means to move forward with confidence. It’s strong, intentional, and unstoppable — just like the women who wear our lashes.
Beauty isn’t about covering up. It’s about expressing yourself, elevating your natural features, and showing up with your head held high.
Tread Beauty is about redefining what a lash brand can be: modern, luxurious, wearable, and designed with purpose.
Why I Started Tread Beauty
After thousands of hours applying lashes on clients, I knew what was missing in the market:
- Too many lashes didn’t fit real eye shapes
- They were hard to reuse — even when labeled “reusable”
- The styles were either too bold or too boring
- They’re made of cheap materials
I didn’t want to create trendy lashes that only looked good in a photo. I wanted to create a full collection that gives women options — from soft and natural to bold and glam—all with the same level of quality and comfort.
Every lash is designed by me and tested by real women before it ever hits our site. It’s not mass produced, private-labeled fluff. It’s performance-based luxury.
What Makes Tread Beauty Lashes Different?
- 25+ wears with proper care – And to me that’s the bare minimum because I’ver personally gotten over 50 wears on the pairs I’ve used. That’s of course when I take excellent care of them and don’t leave them on the bathroom counter.
- Every style is meant to be measured and trimmed if needed.
- Lash lengths and shapes that suit real-life eyes
- Half lashes for beginners or that perfect outer-corner lift
- Clear adhesive, black liner adhesive, and pro-level tools
- Sleek, protective packaging that feels as luxurious as it looks
If you’re unsure where to start, check out our Ultimate Guide to Tread Beauty Lashes to find your perfect fit.
Who It’s For
Tread Beauty isn’t just for makeup artists or influencers. It’s for:
- The woman heading into a big meeting
- The bride who wants her eyes to pop—without the damage of extensions
- The mom who still wants to feel confident and polished
- The beauty lover who’s tired of lashes that fall apart after two wears
Basically, it’s for anyone ready to own their look—without compromising comfort or quality.
Meet the Founder
Hi, I’m Stephanie Treadway—makeup artist, educator, and the founder of Tread Beauty. You may know me from doing makeup for the Pentatonix, or from my tutorials online, but at the heart of it all, I’m here to help women feel beautiful in their own skin.
Tread Beauty is built on everything I believe about beauty: that it should empower you, not stress you out.
Ready to Elevate Your Look?
Explore the full Tread Beauty Lash Collection and find the style that fits your lifestyle.
Need help choosing a style? This Tread Beauty Lashes Guide breaks down every option.
And don’t forget: new customers get 15% off their first order when you join our community.
Because confidence isn’t something you find—it’s something you apply, one lash at a time.
