The Importance of Directly Speaking With Your Leads

If you’re reading this it’s most likely because you are looking for the best way to sell makeup online. In today’s digital age, it’s so easy to rely on what I call ‘posting and praying’. You spend some time to make a graphic or a reel, you post it with your shop link, and you pray the sales come in. This may work for huge influencers or people with a very niche following, but that most likely isn’t where you’re at right now with your personal brand. I have over 200,000 followers and I can assure you that method is not the best way to generate loyal buyers. You need to be speaking with your prospects and leads. It is the only way to discover their needs, overcome their objections, and guide them towards lasting solutions which equals ongoing purchases and sales for you.

As a top makeup artist and business mentor, I’ve seen how much more effective personal communication is when it comes to closing sales and recruiting high-quality team members. Getting my hands dirty and talking with my leads changed the trajectory of my business, income, and ultimately my life. Here’s why…

Connection Drives Sales

Selling makeup online comes down to a few key, simple things – connection, communication, understanding, and trust. When you send a shop link, you’re giving your potential customers or recruits a faceless, impersonal transaction. It’s easy to ignore words on a screen or to get distracted by another offer. But when you take the time to have a genuine conversation with the intent of understanding that person’s situation, you’re creating a connection that makes them feel valued which leads to trusting your expert advise.

By spending time with them on a phone call or video chat, it allows you to ask great open-ended questions that will get them to open up to you. And the only way to connect a solution to a problem is by getting your prospect to see the value of the solution as opposed to viewing it as another expense. Actively listening to understand their situation provides you with the necessary information to address their concerns. Most sales reps just rapid fire all the benefits. But benefits are irrelevant to someone if they don’t see it fixing their specific concern.

Bonus Tip: Check out my quick resource on the importance of active listening.

Overcoming Objections

Let’s face it: if you are in sales, you will face objections left and right. They’re simply a part of the process. And we as sellers often have objections when the roles are reversed and we’re put in a purchasing position. It’s human nature to resist, especially when you don’t see the value of a product or solution and how it will solve your problems. Some of the most common objections are related to price, quality, or time. And at the end of the day, you’ll never be able to overcome these objections unless you’re directly communicating with your leads. And sometimes it’s the tiniest, easy answer to a question that gets a buyer over the hump.

Speaking directly with your clients allows you hear, understand, and overcome objections. Dropping links does not.

Bonus Tip: Check out my sales psychology and better understanding your clients.

Creating Urgency to Convert Buyers

Have you ever gotten over the decision to buy something because there was some level of urgency attached to it? Whether it be a sale ending, risk of running out of stock, or a personal need to fix the issue immediately? That’s what sales conversations allow you to do… uncover their pain point so you can create urgency as to why your prospect needs to solve the issue at hand. This can be something in their routine. Or if it’s a recruit, it could be related to income or a need for a change. Speaking directly with your leads gives you, the expert, the chance to help them immediately by shining a bright light on the need to solve the problem at hand.

Building Long-Term Relationships

Do you know why companies spend so much on customer retention? Because the hardest thing to do in business is get new customers. Once they’ve bought once, the likelihood they buy again is significantly higher. Same goes for customers of influencers or network marketers. Building a relationship with your leads so they trust you and want to come back is the ultimate goal. I don’t just want to help women with their routine once. I want to serve them the rest of their lives. And when you start operating from that perspective, you’re entire approach will change for the better. And I promise it will lead to more sales. At the end of the day, your paycheck reflects the amount of problems you’re solving. The more problems you solve in your customer’s lives, the more money you’ll make. Take the time to build real relationships.

Boost Your Confidence

God created us to connect with others and have fellowship. If He didn’t then we would never feel lonely and we’d have no need for friends, companions, or spouses. When you engage with your clients, your energy will rise and you will get better and better every single time you do it so long as you’re willing to get uncomfortable and take action. The more sales conversations you have, the better you’ll become at closing the deal and solving peoples’ needs. View each and every call as a chance to improve your skills even if it ends in a no sale. Over time you’ll notice a huge shift in your confidence of your ability to close sales and build your team.

It’s About the Experience

If you’re in this business simply to make transactions and money, then you’re in the wrong business. Selling makeup and helping women improve their beauty routines is all about helping your clients reach a higher level of confidence in themselves. It’s about providing your customers with a beautiful buying experience by adding priceless value to their lives. This is an experience that a link cannot provide. It’s a conversation that feels personal and shows them you genuinely care about their well being.

Get Comfortable with Sales Conversations

If you’re ready to take your business to the next level, then stop relying solely on shop links. Now that you know how to sell makeup online, it’s time to take action and get in front of people. Because real conversions happen when you have genuine sales conversations. Whether through phone calls or video chats, these interactions will set you apart from your competition and give your clients something personal and impactful. I beg you to take my advice and implement this information today. It changed my life and it can change yours too.

Are you looking for an upline that will actually teach you how to build your brand and make money, explore my mentorship here and let’s talk.